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NEC Birmingham

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Vox Conference Venue

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Birmingham Events Industry Embraces CHS Ahead of CHS Birmingham

News | 24 Oct 2023

CHS Birmingham have extended its existing partnership agreements with both the ICC Birmingham and the Birmingham and West Midlands Convention Bureau ahead of the show’s arrival, 31st October. The agreements further strengthen the event, but also present a united front from the city as it looks to welcome more events into the region.

Both ICC Birmingham and the Birmingham and West Midlands Convention Bureau were launch partners of the show. Now, with the event continuing to grow both in terms of its footprint, and its visitor engagement, both partners have extended the partnerships.

CHS Birmingham’s Strategic Brand Partnership with the Birmingham and West Midlands Convention Bureau will see the destination provide both partner marketing support and financial assistance to the show. The support is linked to its objective of targeting more MICE event professionals looking to bring events to the city. Meanwhile, the Founding Partnership of the ICC Birmingham will also continue to offer commercial support to the show, as the home of CHS Birmingham, whilst also assisting in its growth.

“We’ve always called Birmingham the centre of the UK events industry and we continue to be delighted by the warm welcome we’ve had since bringing our show here for the first time in 2021,” commented Emma Cartmell, CEO & Founder, CHS Birmingham. “Since then, we’ve grown, had to cope with the changes that a global pandemic brought us, and are now expanding. This year we’re expecting to register our best visitor numbers since we began and to do this takes incredible support. We thank both ICC Birmingham and Birmingham and West Midlands Convention Bureau, not to mention the events community, we couldn’t have done it without you.”

“CHS Birmingham gives us the chance to shine a spotlight on both our venue and our city,” commented Donna Cunningham, NEC Group Conventions Sales Director. “It’s a great showcase for Birmingham, and a chance to share the creativity and ambition that we have, not just 12 months on from the Commonwealth Games, but after some 100 years as the centre of the UK events industry and one of the most established event organising communities in the world.”

“It’s really important to us that we provide as much support as possible for events that choose to come to Birmingham, not least those that provide such a focus on our city and the incredible industry we have around us,” commented Steve Knight, Senior Business Tourism Manager at the Birmingham and West Midlands Convention Bureau. “We’re looking forward to seeing what the team comes up with this year, if it's anything like previous events, it will be well worth coming along to, regardless of where you’re based.

CHS Birmingham returns to the city for the third time this year, 31st October at ICC Birmingham.